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If Your Default is Digital, Think Old-School Marketing Techniques

If Your Default is Digital, Think Old-School Marketing Techniques

by Jeff Slater | May 12, 2022 | Marketing Advice

Old School Marketing May Help You Stand Out Many modern marketing strategies focus on digital options when you need to drive traffic to your business, The default setting is often digital. But to be noticed, sometimes you need to test techniques that others have left...
Bitty & Beaus – Want Some Cream with your Compassion?

Bitty & Beaus – Want Some Cream with your Compassion?

by Jeff Slater | May 10, 2022 | Foodpreneurs, Interesting Brands

Wilmington, North Carolina Amy & Ben Wright are the proud parents of four children — Lillie, Emma Grace, Beau, and Bitty. Lillie was born with autism, and Bitty & Beau were born with Down syndrome. With over 80% of people with intellectual and developmental...
Start With The Problem Statement Not A Solution

Start With The Problem Statement Not A Solution

by Jeff Slater | May 8, 2022 | Marketing Advice

What problem are we trying to solve? I’m a damn broken record when I meet with existing and prospective clients. I harp on the notion that we must get clear on the challenge before we start solving problems. Are we trying to fix something broken? How do we know that?...
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