by Jeff Slater | May 30, 2022 | Interesting Brands, Marketing Advice
Artist and Entrepreneur Christian Markovic Has a Remarkable Story Told Through Greeting Cards My 95-year-old mother is obsessed with sending greeting cards for every occasion. To anyone she knows. She let me know she needs a Happy July Fourth card for the plumber or a...
by Jeff Slater | May 26, 2022 | Interesting Brands
This is a guest post by Leah Collins, A training specialist living in the U.K. She has come to appreciate how packaging has a strong impact on her purchasing preference. I’m Leah. Before starting my training business, I never paid so much attention to product...
by Jeff Slater | May 24, 2022 | Marketing Advice
“Energy and Persistence Conquer All Things.” Benjamin Franklin I have been thinking about the persistent flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. “The Flywheel effect is a concept...
