by Jeff Slater | Jul 20, 2015 | Marketing Advice
Imagine that Macy’s CFO, Karen Hoguet blames Netflix as a reason why sales are sluggish. Electronics and online subscriptions are taking market share from apparel, Hoguet said at a recent conference. I think part of that is the customers are buying other things,...
by Jeff Slater | Jul 17, 2015 | Marketing Advice, Personal Stories
I work hard at being clear, understood and a skilled communicator. This is true of my personal as well as my professional life. I am consistently rated as outstanding at communications during performance reviews and with my consulting clients. Writing clearly is...
by Jeff Slater | Jul 15, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
You are late for a meeting in town. You struggle to find a parking spot on the street. You realize you don’t have any change. Then you notice the sign on the window. “We have change for the meters if you need it.” How easy is that? Yet, the default setting for...
