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Marketing Authentic Experiences

Marketing Authentic Experiences

by Jeff Slater | Jul 13, 2015 | Marketing Advice, Marketing People, Personal Stories

Lisa Gross missed out on some important experiences like cooking with a grandparent, who could tell stories about life in the old country while sharing a classic recipe from back home. It was this gap that helped her create an inspired business idea called League of...
Driving Home Unexpected Marketing

Driving Home Unexpected Marketing

by Jeff Slater | Jul 10, 2015 | Advertising, Interesting Brands, Marketing Advice

Why don’t companies do more things to surprise and delight their customers? Wouldn’t the unexpected acknowledgement be more powerful than 20% off until 6pm on Saturday? I don’t get all the attention grabbing discounting, noise and interruptions that flow at...

I was Shocked To Find Great Customer Service at a Verizon Store

by Jeff Slater | Jul 8, 2015 | Marketing Advice

My personal cell phone was given to me by Fred Flintstone. At least it felt like the phone was that old. I’m embarrassed to say it wasn’t very smart and it was a product from the last century. It was an old LG flip phone that I use to call my mother on my ride home...
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