by Jeff Slater | Jul 27, 2015 | Interesting Brands
Like the smell of a brand new car, there is something exciting about a new experience. I needed to get to the airport, and didn’t want to incur the expense of having a car parked at the airport, for a long time at a ridiculous price. So, I downloaded the Uber app and...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jul 22, 2015 | Marketing Advice, Personal Stories
I had to get a tire replaced so I dropped my car at a shop. Since it was early, I walked over to the local bagel place to get shmear and to catch up on emails. I was stopped in my tracks as I walked along the side of this restaurant. The stench was way beyond bad. It...
