by Jeff Slater | Nov 2, 2015 | Interesting Brands, Personal Stories
Getting your tires aligned is a thankless, boring activity. But this week, it illustrated a lesson in how a brand becomes real by the small actions you observe. Tireless Empathy I had to wait about ninety minutes to have my tires rotated and aligned this week in a...
by Jeff Slater | Oct 30, 2015 | Marketing Advice
Here is a little exercise most of you are afraid to do that could help keep your brand thriving and your business in good health. Write an Obituary for your Business This work is not a complex activity. You can complete it in a few hours or so. To start, assemble your...
by Jeff Slater | Oct 28, 2015 | Marketing Books, Marketing People
I first learned about Bernadette Jiwa’s work from Seth Godin. He referenced her TedX Perth speech in a blog post a few years ago when she spoke about The Secret to Spreading Ideas. I have been captivated by her writing and ideas since that first encounter....
