by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Nov 6, 2015 | Marketing Advice, Marketing People, Personal Stories
Marketers who genuinely understand how marketing works put help first in their relationships with their target audience. They move away from selling to serving. They shift to being useful and away from annoying. They understand that customers don’t buy from business’...
by Jeff Slater | Nov 4, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
When a company is committed to their values, they have two choices. Make a product and try and layer on marketing after the fact. Or, build marketing into the very essence of what they sell. ReWrap is a company who can see the forest from the trees. Tremendous...
