by Jeff Slater | Jun 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
Where did you get that coffee? I don’t mean Starbucks, Dunkin Donuts or Harris Teeter. But which farm grew the bean. How did they get to your kitchen? Did the farmers who grew these products get a fair price or are all the margin sucked up by importers,...
by Jeff Slater | Jun 1, 2016 | Marketing Advice, Marketing Books, Marketing People
Brands that have a purpose meaning and value rarely endure by doing nothing. For just ten years, from 1985-1995, Bill Watterson illustrated an imaginative world that captivated my daughters and me. There was genius in every panel. We laughed. We cried. We loved being...
by Jeff Slater | May 30, 2016 | Interesting Brands, Marketing Advice
I have noticed a common problem with many brands who seek out my marketing consulting services. Their intention is sound, but they make the same mistakes over and over again. They think of marketing as if it is a noun, not a verb. Marketing is an action that involves...
