by Jeff Slater | Jun 10, 2016 | Marketing Advice
What single word does your brand own? How do you communicate this position in everything you do? What piece of information helped you move in that direction? Is it possible what you think is only true in your mind but not in the mind of your customers? What is the...
by Jeff Slater | Jun 8, 2016 | Foodpreneurs, Interesting Brands
One of my favorite parlor games is thinking about how someone outside of the industry, might see a different category. Take greeting cards and Hallmark. They sell a product that is organized by occasion. Not by country of origin, by the source of ink, by price or...
by Jeff Slater | Jun 6, 2016 | Foodpreneurs, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business ....
