by Jeff Slater | Aug 23, 2026 | Branding Issues, Marketing Books
A founder sent me his packaging deck last month and asked one question. What should we add? Six claims on the front panel. Four flavors launch at once. Three certifications stacked in the corner like merit badges. A tagline, a QR code, and a call-out box for a...
by Jeff Slater | Aug 16, 2026 | Foodpreneurs, Marketing Advice
How two founders built a $30 million DTC business by rethinking how amazing artisan bread gets from the oven to your table. There is a business hiding inside the food industry that most people don’t notice, and it has nothing to do with restaurants, grocery...
by Jeff Slater | Aug 9, 2026 | Marketing Advice, Personal Stories
No introduction. No mutual friend. No plan for what I’d say if he actually answered. That call turned into a business relationship that put Rachel’s Brownies inside Ben & Jerry’s scoop shops for the better part of five years. And it started...
