by Jeff Slater | Jul 17, 2017 | Foodpreneurs, Marketing Advice, Marketing People
Ellen Bennett was a nineteen-year-old cook working in Mexico and attending culinary school. She got an inspiration to create amazing apparel for chefs. Today her LA based business focuses on creating high-end durable aprons, chef gear, and other kitchen fashion. And...
by Jeff Slater | Jul 14, 2017 | Interesting Brands, Marketing Advice
I’m looking at using software from a company called Lead Forensics for some clients interested in business development. Recently, they recognized that 98% of the traffic to their website wasn’t identifying themselves. If you are focusing on generating leads, that is a...
by Jeff Slater | Jul 12, 2017 | Branding Issues, Marketing Advice
One of the most frequent question from startups is about the importance of logo design. I often hear people say; I don’t want to invest that much in a logo because it isn’t that relevant to my business. I need to invest in all kinds of things and spending a lot of...
