by Jeff Slater | Jul 24, 2017 | Foodpreneurs, Marketing People, Marketing Start Ups
When Gail Becker’s young boys received a diagnosis of having celiac disease, she started to purchase every gluten-free product in sight. The problem she found was that they still were laced with fat, sugar and often unhealthy ingredients. She became inspired to create...
by Jeff Slater | Jul 21, 2017 | Advertising, Marketing Advice, Personal Stories
In a small office, a marketing manager had an idea. Why not use gas pumps as an advertising network? Put TV screens on each pump, turn up the volume and sell ad space. Think of all the loud, ten second TV ads companies would buy who sell goods at the gas station. It...
by Jeff Slater | Jul 19, 2017 | Marketing Advice, Marketing Start Ups
A few months ago, I had an inquiry to do some coaching with a woman who was struggling to decide if she should start a business or accept a job. She reached out to me because she was a regular reader of my blog and thought that I’d have a helpful perspective. She knew...
