by Jeff Slater | Jul 10, 2017 | Marketing Advice
An old-fashioned radio had a round dial that you would turn to find a signal. If you went just too far, the sound wouldn’t be clear. When you connected with that signal, like music to your ears, the message is crystal clear. Marketing is just like that big, fat radio...
by Jeff Slater | Jul 7, 2017 | Branding Issues, Marketing Advice, Marketing People
Nick Woodman, the founder of Go Pro, didn’t want to make a billion dollars. He wanted to watch himself fly through the surf with a camera strapped to his surfboard. His passion was to be able to share his experience but from a new and exciting angle. He was the chief...
by Jeff Slater | Jul 5, 2017 | Marketing Advice, Marketing People
Imagine a company that takes surplus goods like military tents and parachutes, employs veterans and sells stylized handbags, tote bags, travel bags, messenger bags, duffels and gives back 10% of their profits to this community. Let’s salute Sword & Plough and the...
