by Jeff Slater | Oct 18, 2017 | Marketing Advice, Marketing Books, Marketing People
I met Tom Fishburne when we worked together to do some unconventional ads for a conventional industry. Tom, the Marketoonist, is a brilliant marketing professional who has been drawing cartoons on the back of his Harvard Business School case studies. His illustrations...
by Jeff Slater | Oct 16, 2017 | Interesting Brands, Marketing Advice, Marketing People
Five years ago, I had a meeting with Gary Vaynerchuk to invite him to speak at a marketing conference for wine marketing professionals. We spoke of the attendees, their challenges and the opportunity to help them on their journey. He told me a story about...
by Jeff Slater | Oct 13, 2017 | Marketing Advice
You open an email from an unknown company because the subject line suggested they had a solution to a problem you are wrestling with at work. You wonder – do they understand pain? When you read their message, you learn that they have figured out a much simpler...
