by Jeff Slater | Oct 25, 2017 | Marketing Advice
Traveling the world during the last few decades, I had only had a few occasions when I lost my suitcase. But it sucked. And for the thousands of suitcases that get lost every day, Samsonite has taken luggage into the 21st century with GeoTrakR. It is a smart,...
by Jeff Slater | Oct 23, 2017 | Marketing Advice
Tradeshows are dead. No one visits them anymore. They are a waste of time. But, American businesses will spend billions on creating tradeshow booths, travel, and entertainment. What are the secrets to tradeshow success? One simple message. As an attendee walks past a...
by Jeff Slater | Oct 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
How far would you go to protect the reputation of your brand? Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Cream, had a booming business making exceptional, artisan ice cream in Columbus, Ohio. She sold through her scoop shops as well as through retailers....
