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Eight Steps to Becoming a Better Marketer

Eight Steps to Becoming a Better Marketer

by Jeff Slater | Oct 11, 2017 | Marketing Advice, Marketing People

Marketers who are successful have several habits in common that help them achieve the goals of their organization. These aren’t complex ideas, but they consistently practice these behaviors. Understand the goal– They begin with the end in mind so that they don’t jump...
The Giving Keys

The Giving Keys

by Jeff Slater | Oct 9, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People

Imagine two entrepreneurs starting out on similar paths. One has a story to tell about a personal experience that brought her to the idea while the other is just looking to make money. Which do you expect will get the social currency to succeed? The Giving Keys has an...
Are Customers Muting Your Message

Are Customers Muting Your Message

by Jeff Slater | Oct 6, 2017 | Marketing Advice, Marketing Start Ups

Like you, I love the mute button on my remote. I get to silence the commercials when I’m watching live TV like a news show. I hate interruptions. As a marketer, you want customers to pay attention to your message. You want to be heard, listened to and have your...
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