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How 21 Seeds Found A White Space in a Big Market

How 21 Seeds Found A White Space in a Big Market

by Jeff Slater | Nov 24, 2024 | Foodpreneurs, Marketing Advice

I am always curious about brands with talented leaders who have shaken a segment within their industries. One brand’s narrative caught my eye recently is 21 Seeds, a tequila company founded by a mom who saw an unmet need in the market. After three years, the brand was...
Strategic Podcast Marketing: Twelve Winning Growth Strategies

Strategic Podcast Marketing: Twelve Winning Growth Strategies

by Jeff Slater | Nov 17, 2024 | Marketing Advice

 Understanding Podcast Marketing Through The Power of Strategic Content Creation Since 2009, I’ve invested 10-15 hours weekly in content creation through blogging. This consistent effort wasn’t just about sharing insights—it was a deliberate strategy...
 A Brilliant Ad Campaign with Stunningly Simple Ingredients

 A Brilliant Ad Campaign with Stunningly Simple Ingredients

by Jeff Slater | Nov 10, 2024 | Advertising, Marketing Advice

How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my...
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