by Jeff Slater | Jan 9, 2020 | Marketing Advice, Marketing Start Ups
Have you ever needed to get a physical product engineered, designed and developed like this DevaCurl Universal Hair Diffuser? I had this experience several times in my career and worked with an expert in product design, Tony Rogers from Creative Mechanism. You can see...
by Jeff Slater | Jan 7, 2020 | Foodpreneurs, Interesting Brands, Marketing People
Otto’s Naturals Although gluten isn’t a health problem for me, over the last decade, my wife shifted her diet to watch out for gluten in the foods she eats. So, this has made me extra aware of the food products introduced as gluten-free. Like an explorer...
by Jeff Slater | Jan 5, 2020 | Marketing Advice
What will be the most effective approach to marketing for the coming decade? My prediction is simple and is about the role of the release of tension in marketing. Think about the last week when someone helped you to achieve something important. How did this helper...