by Jeff Slater | Dec 22, 2019 | Marketing Advice
When I first met John Cline, he was President at one of my new clients in the life sciences space. He handled the marketing for the client, so we had a lot of engagement for several months until one day, he left to move to another firm. We hadn’t connected until a few...
by Jeff Slater | Dec 19, 2019 | Interesting Brands, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
by Jeff Slater | Dec 17, 2019 | Marketing Advice, Personal Stories
I have often heard the following thoughts in my marketing career: We didn’t grow our revenue, so we cut the marketing budget. Few new customers signed up for our services, so we cut the marketing. Profits plunged, so we cut the marketing. We didn’t meet our forecast,...
