by Jeff Slater | Mar 5, 2020 | Interesting Brands, Marketing Advice, Marketing Books, Marketing People
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
by Jeff Slater | Mar 3, 2020 | Marketing Advice, Marketing Start Ups
I had the honor to present last week to a group of twenty entrepreneurs at Launch Cary, a group that offers access to capital and community support. Every time I get to speak to a group of entrepreneurs, I get more out of the engagement from their enthusiasm, energy,...
by Jeff Slater | Mar 1, 2020 | Branding Issues, Marketing Advice
As a marketing professional, I am always observing patterns. Why are fewer people going to the movies, shopping at the mall, or going to a gym to exercise.? Instead, they are streaming videos, shopping online, and using home-based community exercises like Peloton....
