by Jeff Slater | May 7, 2020 | Marketing Advice, Marketing People, Personal Stories
You do not need a crystal ball to see the canceled events like tradeshows, sports events, and concerts in every location through America. It will be a long time before these crowded activities return. Think about who is affected by this shift? Well, for one – my...
by Jeff Slater | May 5, 2020 | Branding Issues, Marketing Advice
Creating a sharp positioning statement for a brand reminds me of the story of the proverbial woodsmen who proclaims if he had an hour to cut down a tree, he would spend 50 minutes sharpening his blade, and 10 minutes cutting down the tree. First of all, a sharp...
by Jeff Slater | May 3, 2020 | Foodpreneurs, Marketing Advice
Through our mutual foodie friend, Mike Schall, I met Mark Engel. Mark is the Daddy of oo’mämē, a new product he is introducing to the food world. We share several meaningful connections – we both went to the University of Pennsylvania, both love new product...
