by Jeff Slater | Apr 7, 2020 | Marketing Advice
When you think about marketing a commodity like water, gasoline, or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
by Jeff Slater | Apr 5, 2020 | Branding Issues, Marketing Advice
Did you ever hear the story of a world-renown cellist who earned more than one thousand dollars per minute to play at legendary venues like Carnegie Hall or La Scala? Consequently, his brand had such value that it wasn’t unusual for him to earned $150,000 playing for...
by Jeff Slater | Apr 2, 2020 | Marketing Advice, Marketing Start Ups
In these tumultuous times, the fundamentals of marketing still apply. We buy because of perceived value. That mop that cleans 10X more thoroughly or the wireless printer that connects itself automatically demonstrates a compelling benefit to the user. If your business...
