by Jeff Slater | Apr 30, 2020 | Marketing Advice
Noriaki Kano published a paper in 1984 to help product managers determine satisfaction with features. The Kano Model has three core concepts: What basic needs must be met? Define the mandatory performance requirements? Are their attractive needs you can implement to...
by Jeff Slater | Apr 28, 2020 | Marketing Advice, Personal Stories
A friend commented to me that she was surprised I could write a blog three times a week for fifty-two weeks for ten years. I told her that for a long time, I have been trying to free the writer inside. A Natural Writer Writing was not something that came naturally to...
by Jeff Slater | Apr 26, 2020 | Branding Issues, Marketing Advice
A guest post by my friend Derrick Daye from The Blake Project about BrandInsistence. This was first published on Branding Strategy Insider. Every established brand should have a clear understanding of its brand equity. The Blake Project’s BrandInsistence brand...
