by Jeff Slater | Apr 14, 2020 | Marketing Advice
We will define the new normal with one word – remote. And, there will be an acceleration of remote trends that began long before Covid 19. Gasoline is being poured on change and igniting what was already beginning in the economy. The economy is NOT a light switch you...
by Jeff Slater | Apr 12, 2020 | Branding Issues, Interesting Brands, Marketing Advice
The challenge for any brand is to develop a brand personality that brings to life their brand’s promise. The place where most brands fail is that they don’t find an ownable word or phrase that they can execute along with every touchpoint with the consumer. Great...
by Jeff Slater | Apr 9, 2020 | Personal Stories
Let me take a moment of gratitude to thank the unsung heroes in our lives these days. Thank you. Thank you to the medical community who bravely treat the sick and care for the dying. I’m in awe of the healthcare worker’s selflessness. Whether it is the nurses,...
