by Jeff Slater | Jun 29, 2025 | Marketing Advice
Is synthetic data going to change market research? For decades, market research has relied on familiar methods—surveys, focus groups, and ethnographies. These tools help brands understand how consumers think, feel, and behave. But they also come with trade-offs: time,...
by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
by Jeff Slater | Jun 15, 2025 | Foodpreneurs, Marketing Advice
How Chomps Took a Bite Out of the Slim Jim’s Market by Taking the Opposite Approach. When I was VP of Marketing at GoodMark Foods in the 90s, we were the company that owned Slim Jim. I thought we owned portable protein space—shelf-stable meat snacks with an...
