by Jeff Slater | Apr 20, 2025 | Foodpreneurs, Marketing Advice
I am one of those odd ducks who don’t like beer. The smell and the taste does nothing for me. When I tried it in college, it was unappealing and didn’t interest me. (Note: most of my college friends were from Pittsburgh, so they drank Iron City Beer, which may...
by Jeff Slater | Apr 13, 2025 | Marketing Advice
I typically write about food and beverage companies that whet my appetite. Today, I’d like to write about something different; my work as a strategist. As the Chief Listening Officer of The Marketing Sage Consultancy, I receive many questions and inquiries...
by Jeff Slater | Apr 6, 2025 | Advertising, Marketing Advice
Duluth Trading Company: When Brilliant Marketing Meets Exceptional Workwear The marketplace for work apparel is crowded. One brand has carved out a remarkable niche by doing something truly extraordinary: telling a story that goes far beyond fabric and stitching....