by Jeff Slater | Jul 20, 2025 | Foodpreneurs, Marketing Advice
Having watched countless food startups rise and fall over the years, I’ve noticed patterns in their failures that are both heartbreaking and preventable. The food industry might seem approachable—everyone eats—but it’s riddled with hidden complexities that...
by Jeff Slater | Jul 13, 2025 | Foodpreneurs, Marketing Advice
From Technology to Market: How Ripple Built a Business Model That Works In the world of food technology startups, numerous companies burn through venture capital in their pursuit of the next big thing. They develop impressive technology, create beautiful pitch decks,...
by Jeff Slater | Jul 6, 2025 | Foodpreneurs, Marketing Advice
Why Matcha Took Off: The Cultural, Wellness, and Brand Catalysts Behind Its Green Surge: How a Green Powder Turned to Gold I’m always curious about how certain products go from niche to near-mainstream. One of the most compelling examples in the past decade is matcha....
