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Who is the Hero of your Brand’s Story?

Who is the Hero of your Brand’s Story?

by Jeff Slater | May 11, 2025 | Branding Issues, Marketing Advice

How Donald Miller’s StoryBrand work can help you communicate more effectively. With nonstop scrolling, algorithmic amnesia, and inboxes that look like Times Square at midnight, getting your brand message heard—let alone remembered—is a herculean task. But what...
The Beauty of Ugly When You Break All the Rules

The Beauty of Ugly When You Break All the Rules

by Jeff Slater | May 4, 2025 | Interesting Brands, Marketing Advice

The Beauty of Ugly Estates: How Ryan Reynolds and Gallo’s Collaboration Breaks All Wine Industry Rules Gallo and Ryan Reynolds have chosen a different path in an industry steeped in tradition and elegance, where labels boast prestigious vineyards and...
Jaju Pierogi: Stuffed with Tradition and Love

Jaju Pierogi: Stuffed with Tradition and Love

by Jeff Slater | Apr 27, 2025 | Foodpreneurs, Marketing Advice

Jaju Pierogi – Recipes That Taste Like Childhood When I heard an interview about a granddaughter talking about food her grandpa used to make for her and her sister, she had me at Pierogies. In the crowded world of food startups, it takes something special to...
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