by Jeff Slater | Aug 10, 2025 | Foodpreneurs, Marketing Advice
Celebrity-backed brands are a dime a dozen. We’re living in the golden age of “famous face meets CPG startup.” Some work, many fizzle, and most settle into the background noise of Instagram swipe-ups and paid partnerships. But Once Upon a Farm, the fresh baby and...
by Jeff Slater | Aug 3, 2025 | Foodpreneurs, Marketing Advice
The energy drink aisle has long been a testosterone-fueled battlefield of aggressive branding, extreme sports imagery, and messaging that screams “NOT FOR WOMEN.” Walk down any beverage aisle and a sea of black cans will confront you with lightning bolts,...
by Jeff Slater | Jul 27, 2025 | Branding Issues, Marketing Advice
The Original Sin of Brand Dilution: Lessons from Boston Chicken Success often comes not from doing more, but from doing less, better. The temptation to broaden your product offering, attract more customers, and grow revenue through expansion is profoundly human and...
