by Jeff Slater | Mar 2, 2025 | Foodpreneurs, Marketing Books
How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what...
by Jeff Slater | Feb 23, 2025 | Interesting Brands, Marketing Advice
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food...
by Jeff Slater | Feb 16, 2025 | Foodpreneurs, Marketing Advice
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut...
