by Jeff Slater | Aug 20, 2020 | Marketing Advice
Business professionals often confuse demand generation and lead generation. Demand generation consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and marketing whose goal is to attract,...
by Jeff Slater | Aug 18, 2020 | Marketing Advice, Personal Stories
On a recent consulting project, I ran into so many acronyms that I found myself continually Googling to understand what everyone was talking about. Of course, an abbreviation is a shorthand or common language, so instead of spending three seconds saying quarterly...
by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
