by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
by Jeff Slater | Jul 26, 2020 | Marketing Advice
I’m doing some social media training for a client who wants to leverage LinkedIn to help find leads and prospects. The training will involve several days of work, but I thought I would share the essential elements on my blog. LinkedIn can be a gold mine for leads, but...
by Jeff Slater | Jul 23, 2020 | Marketing Advice, Marketing People
Is your instinct to feel threatened or to assume the best intentions? Last week I read an email from a client. I thought he was angry. What happened? The other day after I listened to the voice message a few days ago from a copywriter who was working with me, she...
