by Jeff Slater | Aug 13, 2020 | Branding Issues, Marketing Advice
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. Despite its accessibility, many entrepreneurs are still hesitant to employ influencer marketing. The good...
by Jeff Slater | Aug 11, 2020 | Marketing Advice, Marketing People, Personal Stories
Stop Calling Me A Human Resource My head exploded last Thursday. A new prospect reached out to me for some help with a marketing project. Robert spent an hour talking about his human resources as if they were assets he picked up through Amazon. By the end of...
by Jeff Slater | Aug 9, 2020 | Marketing Advice
The average US adult spends six hours per day watching video content. In online marketing, video content is a powerful tool to help you attract, engage, and convert your target audience. But the real power of any content lies in your ability to repurpose it. And that...
