by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Sep 13, 2020 | Marketing Books
Dan Heath has written another terrific book called Upstream. He and his brother have co-written several excellent books, including Switch, Made to Stick, Decisive, and The Power of Moments. His new book deals with a challenge I observe in most businesses. Companies...
