by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
by Jeff Slater | Aug 23, 2020 | Marketing Advice, Marketing Books, Marketing People
I recently listened to Aaron Ross’ book Predictable Revenue. Two smart colleagues mentioned it to me, and it piqued my interest. By the way, this was my first experience listening to a book on tape. I’m old school and usually like to hold a book in my hand....
by Jeff Slater | Aug 20, 2020 | Marketing Advice
Business professionals often confuse demand generation and lead generation. Demand generation consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and marketing whose goal is to attract,...
