by Jeff Slater | Aug 17, 2021 | Advertising
In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business...
by Jeff Slater | Aug 15, 2021 | Marketing People
I have been so fortunate to have people in my marketing and business career who were the teachers I needed at just the right time. Being lucky, a teacher seems to arrive at the perfect moment. I got the chance to work with some remarkable human beings who helped me in...
by Jeff Slater | Aug 12, 2021 | Marketing Advice
These days, we can find the answer to almost everything on Google. You can see these relevant results because of (SEO) Search Engine Optimization. It may sound like it is not for the faint of heart, but anyone can do SEO if they understand the fundamentals. We are...
by Jeff Slater | Aug 10, 2021 | Branding Issues
What’s the difference between a brand being different or distinctive? I prefer the word distinctive when referring to branding because it is used when discussing one thing. Perhaps this is semantics. Different can be – my brand is red, another brand is yellow,...
by Jeff Slater | Aug 8, 2021 | Marketing Advice
Clint Pulver’s new book, I Love It Here, describes his experience as an undercover millennial, learning why people love or hate their employer. By speaking with thousands of employees over many years, he obtained first-hand insights into why employees love (or...
