by Jeff Slater | Aug 29, 2021 | Personal Stories
If you are curious to learn about my career and background, you can listen to this informative interview on a terrific marketing podcast by Mark Friedman called The Marketing Playbook. Mark is a senior digital marketing expert who runs Details Interactive providing...
by Jeff Slater | Aug 26, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a writer focusing on many topics including technology, web design elements, and digital marketing. If you want to follow her writing journey, or even just say hi you can find her on Twitter. Your goal as a business owner is to...
by Jeff Slater | Aug 24, 2021 | Marketing Advice
What’s in his wallet when a consumer sees a product he wants to buy online or in the physical retail store? Credit cards, debit cards, Venmo, cash, checks, Square, Paypal, Stripe, or gift cards? Do they see options for spreading payments out like Splitit or...
by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
