by Jeff Slater | Jun 29, 2021 | Marketing Advice
Complexity is like glue in decision-making. It gets you stuck in a place where you cannot decide, get frustrated, and leave. When the young couple looked at the choices of new TVs at a big box store, I could see they were overwhelmed. They stood still, shaking their...
by Jeff Slater | Jun 27, 2021 | Marketing Start Ups
For almost a decade, I worked in the wine industry for Nomacorc, now Vinventions, a closure (cork) company. In the beginning, Nomacorc’s closures were made from traditional fossil fuel-based polymers and resins. As you can imagine, we were extremely sensitive to...
by Jeff Slater | Jun 24, 2021 | Marketing Books
In a recent conversation with a CEO from a technology company, she asked me my favorite marketing book from the last ten years. I didn’t hesitate. The answer was Different by Youngeme Moon. The book was published September 6, 2011, and is as relevant today as a...
by Jeff Slater | Jun 22, 2021 | Marketing Advice
When James interviewed for a senior sales leadership position, the COO commented, “you aren’t from our industry; why would I want to hire you as an outsider?” James replied, …”you should hire me because I’m NOT from your...
by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
