by Jeff Slater | Oct 3, 2021 | Marketing Advice
Marketing professionals tend to focus on lead generation that they often forget how the most significant source of leads is a happy customer. John Jantsch, the author of Duct Tape Marketing books and podcasts, eloquently speaks about a straightforward idea for gaining...
by Jeff Slater | Sep 30, 2021 | Marketing Start Ups
Starting a business is a great way to earn a living and connect with the community. But too many new businesses fail to get a good start, making it almost impossible to experience long-term success. If you are thinking about starting a local business consider the tips...
by Jeff Slater | Sep 28, 2021 | Marketing Advice
Social media is a great way to connect with people. It’s also an easy way to share information, promote products or services, build brand awareness, and even sell things! But it can be dangerous if not used correctly. If you’re using social media in any...
by Jeff Slater | Sep 26, 2021 | Marketing Advice
When people think about content marketing, they often think of it to get more leads and customers. But the truth is that there are many ways in which content can help your website. Content doesn’t always have to be for lead generation; it could also increase...
by Jeff Slater | Sep 23, 2021 | Interesting Brands
Some brand categories are shallow engagement. Toothpicks. Three-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand, and every product. They can’t be. The best metaphor...
