by Jeff Slater | Aug 15, 2021 | Marketing People
I have been so fortunate to have people in my marketing and business career who were the teachers I needed at just the right time. Being lucky, a teacher seems to arrive at the perfect moment. I got the chance to work with some remarkable human beings who helped me in...
by Jeff Slater | Aug 12, 2021 | Marketing Advice
These days, we can find the answer to almost everything on Google. You can see these relevant results because of (SEO) Search Engine Optimization. It may sound like it is not for the faint of heart, but anyone can do SEO if they understand the fundamentals. We are...
by Jeff Slater | Aug 10, 2021 | Branding Issues
What’s the difference between a brand being different or distinctive? I prefer the word distinctive when referring to branding because it is used when discussing one thing. Perhaps this is semantics. Different can be – my brand is red, another brand is yellow,...
by Jeff Slater | Aug 8, 2021 | Marketing Advice
Clint Pulver’s new book, I Love It Here, describes his experience as an undercover millennial, learning why people love or hate their employer. By speaking with thousands of employees over many years, he obtained first-hand insights into why employees love (or...
by Jeff Slater | Aug 5, 2021 | Personal Stories
Having written 1,414 blog posts since 2009, this is my first to discuss toilet bowl cleaners. Before you click away or flush this post into your trash bin – there is a helpful marketing reminder in my story. I promise. And I will resist my instincts to make too many...
