by Jeff Slater | Jul 22, 2021 | Marketing Advice
When several of my blog subscribers ask the same question over several months, I know it’s time to write a blog post about that topic. Sherry reached out to asked me if I had a guide or template to help her create a video for a new product her company was...
by Jeff Slater | Jul 20, 2021 | Personal Stories
You know what a procrastinator is, right? They wait until the last minute to get stuff done. A precrastinator is the opposite. It is someone like me who, if given an assignment, has to get an immediate jump on the work. I quickly jump into a project so the work is 90%...
by Jeff Slater | Jul 18, 2021 | Interesting Brands
What’s the value of a well-crated publicity stunt? Did you see that Brooklyn-based Van Leeuwen, an ice cream maker, introduced a Kraft Mac N Cheese ice cream? This limited edition will be sold nationally for $12 a pint to help celebrate National Macaroni &...
by Jeff Slater | Jul 16, 2021 | Marketing Advice
What happens when you attach a moving and emotional story to an object like a piece of jewelry. It takes on a new meaning as you market those bracelets. What Sarah learned listening to Grandma Jewel and used as a marketing catalyst through stunning storytelling. If...
by Jeff Slater | Jul 15, 2021 | Marketing Advice
Leading the Strategy: As a leader, you set out to create initiatives that fill the gap between where you are and where you want to be. Every decision made is a steppingstone to an end goal, but what is guiding those decisions? That’s where strategy takes shape...
