by Jeff Slater | Oct 26, 2021 | Marketing Books
How can removing friction get people to adopt something new? In David Schonthal’s new strategically thoughtful book called The Human Element, he attacks the deep assumption of most marketers, innovators, executives, activists, or anyone else in the business of...
by Jeff Slater | Oct 24, 2021 | Marketing Advice
Do you know what your business is worth? Getting a business valued before you invest in major new marketing might make a lot of sense and can be an unfair competitive advantage if your goal is to sell in the next few years. A fresh thought for me about marketing...
by Jeff Slater | Oct 21, 2021 | Marketing Start Ups
There may come a time when your small business has achieved a level of success that practically demands an expansion to maintain it. Whether your customer base has increased dramatically, you need extra hands or skills, or you have an opportunity that’s too good...
by Jeff Slater | Oct 19, 2021 | Branding Issues, Foodpreneurs
When you redesign product packaging, it is like getting a hip, new haircut. Your product packaging has a significant impact on the overall success of your brand and your business. Consumer goods entrepreneurs invest a lot of money in this part of their marketing plan....
by Jeff Slater | Oct 17, 2021 | Marketing Advice
A remembrance of Ron Doggett, who passed away earlier this month. Around 1988, after running Rachel’s Brownies, our Philadelphia-based bakery business for 13 years, my wife and I agreed that we would sell our company. Started by my wife around 1975, we grew the...
