by Jeff Slater | Aug 26, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a writer focusing on many topics including technology, web design elements, and digital marketing. If you want to follow her writing journey, or even just say hi you can find her on Twitter. Your goal as a business owner is to...
by Jeff Slater | Aug 24, 2021 | Marketing Advice
What’s in his wallet when a consumer sees a product he wants to buy online or in the physical retail store? Credit cards, debit cards, Venmo, cash, checks, Square, Paypal, Stripe, or gift cards? Do they see options for spreading payments out like Splitit or...
by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
by Jeff Slater | Aug 17, 2021 | Advertising
In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business...
