by Jeff Slater | Nov 2, 2022 | Marketing Advice
Culture is Observational not Aspirational When a recent client named Louise told me enthusiastically about her employer, I asked her to describe the culture. She said that the three founders lived their values out loud. They don’t have posters on the wall or...
by Jeff Slater | Oct 30, 2022 | Foodpreneurs, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the...
by Jeff Slater | Oct 26, 2022 | Marketing Advice
Using Video in Email is Powerful It’s no secret that video is one of the most powerful tools in a marketer’s toolkit. Most people prefer to watch a short video versus reading text. A well-executed video can increase brand awareness, drive engagement, and...
by Jeff Slater | Oct 23, 2022 | Interesting Brands, Marketing Advice
To B or not to B Corp This is a guest post by my friend Danny Rosin who I wrote about here several years ago: Danny is an unusual business owner. He leads with his heart and succeeds with empathy and compassion for his community. His company, Brand Fuel, which he...
by Jeff Slater | Oct 19, 2022 | Marketing Advice, Marketing Start Ups
I was introduced to Mike Schmid through a mutual friend, Stan Parker, who runs a startup incubator in Winston-Salem called Winston Starts. Mike Schmid is building a company called InStryde. If The Shoe Fits Mike’s company, InStryde, makes quality custom...
