by Jeff Slater | Sep 26, 2013 | Uncategorized
Are you a fan of newsletters as a marketing tactic? Not me.In 1979 I remember receiving a printed newsletter from an ingredient supplier to my bakery. This tactic is 39 years old. At that time, I recall throwing these newsletters into a basket that held things that...
by Jeff Slater | Sep 23, 2013 | Uncategorized
I have always been a big fan of The Wizard of Oz. This 1939 classic celebrates its 75th birthday this year. Hard to believe it didn’t win best picture but, it lost to Gone With The Wind. Most people don’t know Victor Flemming directed both...
by Jeff Slater | Sep 18, 2013 | Uncategorized
I am not sure who enjoys receiving unsolicited phone solicitations at home. Even for good causes. I find them to be unbelievably intrusive although I understand why non-profits do this type of outreach. I suppose they are effective or they would stop. They may help...
by Jeff Slater | Sep 16, 2013 | Uncategorized
One of my New Year’s resolutions was to write a book about marketing and I blogged about it last December. I wanted to understand the process of self-publishing and to get some insight into how this worked. After listening to countless podcasts and reading endless...
by Jeff Slater | Sep 13, 2013 | Marketing Advice, Marketing People
In Eric Ries’ book LEAN STARTUP, he promotes an idea that is incredibly valuable for startups and more mature businesses. The MVP or minimal viable product allows you to get a product in front of customers as quickly as possible to test your hypothesis. “The MVP...
