by Jeff Slater | Sep 11, 2013 | Uncategorized
Seth Godin recently blogged about the ultimate benefit of a trust brand. Few things are more important in marketing a brand, product or service. As I read through his short post, I was struck by the words US embedded in the word TRUST. What a wonderful reminder...
by Jeff Slater | Sep 9, 2013 | Uncategorized
Marketing has evolved at warp speed over the last ten years. Today the small business owner, brand manager or marketing director has to be in the publishing business to tell their story and to establish a powerful reason why their customers should care about working...
by Jeff Slater | Sep 5, 2013 | Uncategorized
I ain’t afraid of no ghostIf you are out of shape, you may go to a gym or hire a personal trainer. Someone is there to guide you through the right exercises to help you get fit based on your goals. If you are a rising executive in a corporation who needs...
by Jeff Slater | Sep 3, 2013 | Uncategorized
Everyone is in love with talking about strategy. Strategic this and strategic that. It is becoming a mind numbing topic in the blogosphere and corporate conference rooms around the globe. Of course strategy matters but what about the lonely tactics?Tactics are the art...
by Jeff Slater | Aug 29, 2013 | Uncategorized
I recently signed up to consult for Clarity.No, I am not leaving my current job but I have been looking for a way that I could use my spare time in the evenings or weekends to work from home for non-profits. Clarity is an ingenious company that is a community of...
