by Jeff Slater | Oct 14, 2013 | Uncategorized
Painting by Alexa MeadeIn college, I studied art history. I loved color, light and line. But most of all I loved studying the various periods in art history where the rules change. Suddenly in the 19th being able to accurately...
by Jeff Slater | Oct 10, 2013 | Uncategorized
When you take on the challenge and responsibility for marketing, one of the most important lessons is to learn how to think counter intuitively.What exactly does that mean? A counter intuitive thinker is seeing things contrary to convention. If everyone is selling...
by Jeff Slater | Oct 7, 2013 | Uncategorized
What happens when you come into a new industry as an outsider? You bring something incredibly valuable that marketing professionals crave. You don’t know the rules. You aren’t buying all the category organizing principles. You want to test new ideas in...
by Jeff Slater | Oct 3, 2013 | Uncategorized
This is another guest blog from a marketing friend. Dana Campagna Lanham is an expert in the toy industry. That explains why she is always playing games. Jeff asked me a while ago to write something for his MomentSLater blog, but I felt my material was...
by Jeff Slater | Sep 30, 2013 | Uncategorized
I am a list-aholic. When an idea pops into my head I have to jot it down. Sometimes they are little thing like pick up more bananas. Occasionally they are big things like publish a book.Last week, checking the box for publishing my first eBook was exciting. I...
