by Jeff Slater | Sep 8, 2014 | Marketing Advice
I was flying home from Europe from a business trip and saw something interesting in a magazine. There was a small ad for Pimm’s Cup. It was an alcoholic beverage I was vaguely aware of but had never tasted. What struck me was the copy: Pimm’s No. 1 is made to...
by Jeff Slater | Sep 3, 2014 | Interesting Brands, Marketing Advice
Coca-cola is launching a new product called Coca-Cola Life. I’m here to say it is DOA. From Wikipedia: Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, and in Chile in November of that year. It was created in Argentina after five...
by Jeff Slater | Aug 31, 2014 | Interesting Brands, Marketing Advice
The most difficult job in marketing is often trying to understand the gap, the problem or the pain point of current and new customers. What is it that our company could do to serve our customers better and to make a difference in their lives? That is the most...
by Jeff Slater | Aug 25, 2014 | Interesting Brands, Marketing Advice
When you decided to launch your new product, what promise did you make to the people who you want in your community? Did you genuinely mean it? Did you develop something so remarkable that they will tell their friends? Did you improve a feature of the product that...
by Jeff Slater | Aug 20, 2014 | Marketing Books
I heard Denise Lee Yohn on Mitch Joel’s Six Pixels of Separation podcast last month. She was promoting her new book, What Great Brands Do and it piqued my interest. Denise’s marketing book unravels seven principles that demonstrate what the great brands do… ...
