by Jeff Slater | Aug 18, 2014 | Uncategorized
Paul Simister, a UK business strategy coach suggested that the Unique Selling Proposition for brands is all but dead. It should be replaced by the USP (Unique Story Proposition). I completely agree. Paul suggests thinking about a new USP that…Makes a short...
by Jeff Slater | Aug 13, 2014 | Uncategorized
You know you are onto a great idea when you describe your new product concept to someone and they say, It does what?That means that your idea isn’t conventional and doesn’t follow the rules of the category. I thought I’d...
by Jeff Slater | Aug 11, 2014 | Uncategorized
Wandering through the Whole Foods while on vacation in Oahu, I stumbled upon a shelf of hilariously packaged soaps. There was Filthy Policeman Soap, Filthy Mustache Soap, Filthy Pirate Soap and on and on. Someone is cleaning up with a brilliant product idea and with...
by Jeff Slater | Aug 6, 2014 | Uncategorized
My daughter Fanny told me that the hot sauce in the Hawaii house we are staying in has THE LA Hot Sauce. It is called Tapatio. I didn’t know cities had their own hot sauce like states have their own birds. Its roots are clearly Mexican...
by Jeff Slater | Aug 4, 2014 | Uncategorized
Could a marketing audit reveal where you are masking over your brand? Are there times when your marketing isn’t as authentic as it should be? Do you show one face in the public that isn’t what you promised to your...
