by Jeff Slater | Oct 13, 2014 | Marketing People, Personal Stories
This past week, I got to host Nomacorc’s 5th Wine Marketing Exchange event. We developed this series, held twice per year in California to bring interesting marketing speakers, insights and ideas to the wine marketing community. Our theme this time was “Storytelling:...
by Jeff Slater | Oct 8, 2014 | Interesting Brands, Marketing Advice, Marketing Start Ups
On a recent trip back from New Jersey, I ended up at the Charlotte Airport. Having consumed a liter of water, I needed to find the bathroom once I got off the plane. Little did I know that I was walking into a public bathroom with an attendant who proudly proclaimed:...
by Jeff Slater | Oct 6, 2014 | Marketing Advice
Listen to any podcast on marketing or go to any conference on content creation, and you’ll hear everyone talking about story telling. Storytelling is the oxygen that brands are breathing these days. In fact I am heading out to California to host a conference on this...
by Jeff Slater | Oct 1, 2014 | Marketing Advice
While listening to Michael Hyatt’s wonderful podcast this past Sunday morning, I realized how helpful it would be to ask questions of the readers who subscribe or visit my blog every day. Check out Michael’s work at http://michaelhyatt.com/ Since 2009, I...
by Jeff Slater | Sep 29, 2014 | Marketing Advice
The best way to change someone’s mind is to show them something, not to tell them. When my daughter’s were young, I could talk to them all day long about the type of boyfriend or future husband they should aspire to find. But the best way I could teach them this life...
