by Jeff Slater | Mar 16, 2015 | Marketing Books, Marketing People
Mark Schaefer has written an important book called The Content Code. His work is rich with practical ideas you can use to grow your brand and to light a spark under the stories that your brand needs to tell. At his core, Mark is a consummate educator who teaches,...
by Jeff Slater | Mar 11, 2015 | Interesting Brands, Marketing Advice
In a traditional marketing class in college, you will learn about the 4 P’s of marketing. Price, Promotion, Product and Place. Most people understand the importance of the first three but place is often overlooked, misunderstood and gets lost in the conversation....
by Jeff Slater | Mar 9, 2015 | Marketing Advice
Is your brand sick and weakened from a lack of attention? A thermometer is a simple device, used in a checkup to help you decide if someone is ill. It provides a clear reading to help detect a temperature. A brand needs a similar instrument to help diagnose if it is...
by Jeff Slater | Mar 4, 2015 | Marketing Advice
Of all the decisions that will help a small business on the road to success, nothing is more important than the right name. A name is the core of your marketing so it requires thought, discipline and some inspired spirit. Along with my colleagues, I have named many...
by Jeff Slater | Mar 2, 2015 | Marketing Advice
I speak to small business owners all the time about marketing. Often, the person who reaches out to me is very skillful at their work but lost when it comes to marketing. They have a Mad Men mentality assuming that marketing = advertising. Nothing could be further...
