by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
by Jeff Slater | Oct 12, 2016 | Branding Issues, Marketing Advice
Over time, brands need refreshing. Without some types of updates to the image, you can be stuck in the past with an outdated position that feels static. A simple change like Kentucky Fried Chicken to KFC can make a big difference in how a brand is perceived,...
by Jeff Slater | Oct 10, 2016 | Interesting Brands, Marketing Start Ups
Many great movements in history started very small. Often with a handful of people. Some movements remained tiny; some grew, and some traveled the world. But what they all have in common, is that the movement once fit around a kitchen table. Building a movement behind...
by Jeff Slater | Oct 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Why dilute expensive whiskey with ice when you can chill it with a cube of frozen soapstone? When a group of entrepreneurs suffered from having their expensive whiskey diluted with ice cubes, they knew they had to fix a problem. They took a commodity and made it into...
by Jeff Slater | Oct 5, 2016 | Branding Issues, Interesting Brands
Is it time to shake and start over how business is organized with a clean slate? Companies need to focus on their mission. They also need to rethink how they are organized to achieve their goals. A reorganization allows you to refresh how to better serve customers. ...
