by Jeff Slater | Dec 26, 2016 | Marketing Advice
Need to present a new marketing plan or program at the beginning of the year to your CMO, CEO or Board? Here are a few tips & reminders about reporting on marketing up to the C-Suite of an organization. Present Marketing to the Boss Based on my experiences, there...
by Jeff Slater | Dec 23, 2016 | Branding Issues, Marketing Advice
After spending several hours at a charity walk on a cold fall afternoon, an email pops up on my phone thanking me for spending my time helping with this cause. Instead of it being a long and dull boilerplate-type email, it is a photograph of a young person who has...
by Jeff Slater | Dec 21, 2016 | Interesting Brands, Marketing Advice, Marketing People
In 2003, two Australian mates, Travis Garone and Luke Slattery were having a quiet beer in a pub and started to comment on fashion trends. Where have all the mustaches gone, they wondered? Inspired by a friend’s mother who was doing a fundraiser for breast cancer,...
by Jeff Slater | Dec 19, 2016 | Marketing Advice, Marketing Books
Harvard professor Clay Christensen has a great new book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s has...
by Jeff Slater | Dec 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
The world has wild and crazy ideas waiting to be borrowed or gently stolen. Some businesses get started based on an absurd idea. They can be so off-the-wall that everyone laughs at them until you start making money, get coverage in major news outlets and become the...
