by Jeff Slater | May 24, 2017 | Marketing Advice, Marketing Books
Of all the valuable advice, I received in the last thirty years in marketing; the single greatest insight was how important it is to nurture, maintain and build your network. If you aren’t reaching out to people every week that you know on LinkedIn or similar contact...
by Jeff Slater | May 22, 2017 | Marketing Advice, Personal Stories
My mom turns 90 today, May 22, 2017. She was born in Philadelphia in 1927, the same day that Lindbergh landed in Paris. If you have thirty seconds, would you send a Happy Birthday email to wish to her at bea.slater@gmail.com? Yes, she uses email, has an Instagram...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | May 17, 2017 | Marketing Advice, Marketing Start Ups
I feel like a broken record. I’m always advising start-ups not to worry about scale. I remind new entrepreneurs that scale isn’t a BIG issue in the beginning of a new venture. The secret is to find just ten people who will love your product and want to buy it...
by Jeff Slater | May 15, 2017 | Branding Issues, Marketing Advice
How can you get more customers who want to buy from you? It starts with having a deep and thoughtful look at your current base of customers by an outsider. What behavior, actions and attitudes can you understand about them? Do you know the motive behind what they do?...
