by Jeff Slater | May 12, 2017 | Marketing Advice, Personal Stories
I love video. They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company...
by Jeff Slater | May 10, 2017 | Marketing Advice
Most people haven’t a clue what the marketing department does. • Run ads • Make brochures • Make websites • Spend money • Eat at fancy restaurants It has been my experience that most businesses understand most job functions and departments better than they understand...
by Jeff Slater | May 8, 2017 | Branding Issues, Marketing Advice
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | May 5, 2017 | Branding Issues, Marketing Advice, Personal Stories
I guess I’m a dream builder who loves a challenge. Over thirty years, I have helped to name products that were formerly commodities that needed a creative brand that told a story. A toy can’t be called pieces of foam to build a pirate ship. It needs a name...
by Jeff Slater | May 3, 2017 | Marketing Advice, Marketing Books
There is a brilliant new book by Sheryl Sandberg and Adam Grant called Option B. Sheryl, the COO of Facebook lost her husband, David Goldberg (Former CEO Launch Media and Survey Monkey), last year to a sudden heart condition. Adam teaches at The Wharton School and has...
